Specify In-app template data and recommendations

For In-app templates, you can specify additional data that will be used in your message via the Recommendations and External Fetches tabs.

Recommendations

On the Recommendation tab, select a recommendation algorithm to automatically suggest products personalized for a customer.

inapp_recommendations.png

External Fetch

From the External Fetch tab, you can include dynamic content from external servers that is fetched “just in time” before sending an in-app message. 

Select an external source to include dynamic messages in your in-app messages. You can include one or more external fetch creatives, each of which calls a unique API endpoint. You can then use the content that your API endpoints return in your in-app messages using Liquid. 

For more information, see External Fetch.

inapp_externalfetch.png

View Data 

Click Show Recommended Content on the Recommendations tab to review the JSON of all the data that is available to include in the template. 

Based on the selected recommendation algorithm, you can view the suggested products personalized for a customer. You can also see predictive scores and affinities that are associated with a customer's profile. You can use such values to include or exclude recommendations from the message that your customers receive via the Cloud App channel. Predictive attributes are available under user_metrics.

You can use Liquid merge tags to include the data in the message to enhance personalization for your customers. For more information on how to use Liquid template language to personalize messages for your customers, see Personalization

inapp_recommendations_data.png

Preview data

This is not a part of your template and is used for previewing the content in your template. On the General tab, enter an event JSON.

inapp_events.png

 

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