Branch - Mobile Marketing

Branch helps companies drive seamless mobile experiences through its linking infrastructure powering thousands of today's top brands. Use universal links generated from Branch in Blueshift campaigns so that you can measure the holistic performance of your campaigns

Set up integration

To enable Blueshift integration with Branch, complete the following steps:

1. Follow the Branch documentation to setup deep linking in Branch and enable the Blueshift integration.
2. Contact your Blueshift Account Manager, to enable branch.io integration in your account. This is a one-time setup that is done during account onboarding if you are already using branch.io or can be added later on when you complete the Branch SDK integration.

   Note: You must change the cname to the branch cname by going to Account Settings > Other Settings tab.

Next steps

Once your integration is live, you can use Branch supported deep links in your messaging templates by adding a deeplink="true" attribute to links that should be treated as deep links or iOS universal links. This attribute must be present in order for the link to open the app as expected.

For more information, see Using deep links in email templates,  Deep links in push templates, and Using deep links.