Types of Rate limiting
1. Campaign level rate limiting for one-time/recurring. This limits the messaging rate per campaign which means the rate limit is applied to each one-time/recurring campaign. You will need to provide the messaging rate and also a segment size threshold over which rate limiting will be applied. Here are some examples of how this would be applied. Let’s assume I rate limited it to 250K/hr and a segment size of 100K users
- One-time campaign A has 50K users in the segment. Rate limiting would not be applied since the segment size is under our setting of 100K
- Recurring campaign B has 1M users. Rate limiting would be applied
- One-time campaigns C & D each have 200K users and are scheduled to go out at the same time. rate limiting would be applied to both independently so your total messaging rate becomes 500K/hr
2. Channel level rate limit - We limit the messaging rate to a particular channel (email, push, sms). To enable this, please reach out to support@blueshift.com, specifying a rate. This would then get applied to sends across one-time/recurring & segment triggered, but not event triggered. Let’s say your rate limit for sms is 50K/hr. if you have 30 one-time campaigns sending sms, the total messaging rate across all those 30 campaigns will be 50K/hr