Campaign Terminology

It's important to understand terminologies associated with campaigns as these will show up in several reports

  • Campaign  -  Unique Blueshift identifier for the campaign
  • Trigger -  Unique branch/journey for the campaign
  • Experiment -  Unique id based on combination of template and trigger.  Different from creative/template id as the same template can be used in multiple triggers or campaigns

 

 

 

 

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