Live Content Reports

Reporting

The campaign screen shows performance data for live campaigns including metrics for:

  • sent: Number of requests received for the campaign
  • open: Number of impressions
  • click: Number of clicks
  • unique open: Number of unique impressions
  • unique click: Number of unique clicks
  • orders: Number of purchases
  • purchase: Revenue attributed to the campaign
  • custom: Counts for any custom goals you may have setup
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