You can conduct A/B testing for your Live content campaigns by targeting a specific portion of your customers by using the bsft_control_bucket attribute. Each customer in Blueshift is assigned to a control bucket in Blueshift.

In the first example, the campaign is visible to customers in the buckets 1-50, thus targeting 50% of the customers. In the second example, the campaign is visible to customers in the buckets 51-100.

LC_usecase_ABtesting.png

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