Blueshift supports multiple ways of importing customers and customer data. After you import customer data into your Blueshift account, Blueshift can easily build a 360 degree view of all your customers.
You can use the Blueshift UI to view the customer profile for a particular customer, add or edit a customer and to remove a customer.
- To import data for multiple customers, see Import customer data.
- To export customer data and attributes, see Export customer data.
View and edit customer profiles
To search for a particular customer and view the customer profile, complete the following steps:
- Go to Customer Data > Attributes in the left navigation.
- Search for customers based on their attributes.
- Use the Actions menu or click on the customer to see the customer 360 profile.
- Click Edit customer to edit the customer profile.
Add a customer profile
To search for a particular customer and view the customer profile, complete the following steps:
- Go to Customer Data > Attributes in the left navigation.
- Click +CUSTOMERS > New Customer.
- Add the details for the required customer identifiers.
- Click Add Customer.
- Add the details for the customer. You can also add details for any custom attributes you might have defined for your customers or add a new custom attribute.
- Click Save.
Remove a customer profile
When you edit the customer profile, you can either Forget the customer or Delete the customer.
Forget User
- All personal data for the customer is permanently and irreversibly deleted.
- Blueshift stops tracking the customer and the customer is excluded from all campaigns.
- A forgotten user appears in search results but is listed as forgotten.
- You can Unforget a forgotten user.
Delete User
- All data for the customer is permanently and irreversibly deleted.
- The customer does not appear in any search results.
- If a customer that was deleted comes back to your platform, then the customer is tracked as a new customer.
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