The Syndication capability lets you export the value behind Blueshift’s segmentation engine, recommendation system, and data hub capabilities to your paid media partners and utilize Blueshift's capabilities across your marketing strategies.
Using syndications, you can export customized user data, along with any attributes and computed insights to a system outside Blueshift's ecosystem. You can also use syndications to tap into Blueshift's advanced artificial intelligence and set up scheduled exports of users along with any calculated predictive scoring, product recommendations, or other required attributes.
For example, a custom segment that tracks potential churn customers can be created in Blueshift and a syndication can export that information to other marketing platforms like Facebook Custom Audiences, Google Adwords Customer Match, Criteo, and so on.
Types of Syndications
|Syndication Type||Definition||Key Features|
|Audience||Syndication based on exporting user membership in a segment to another service.||
Can run continuously, keeping sync in almost real-time.
|Attributes and Recommendations||Syndication based on exporting user information, recommendations, and predictive scores.||
Can be used to integrate Blueshift's advanced intelligence with any system.
Pre-built integrations for syndications
- Blueshift’s supports direct integration with the following platforms:
Note: Blueshift currently supports up to 1 million users in a segment to push to Facebook, Google, or Criteo.
- Blueshift partners with LiveRamp to integrate with the following platforms. This partnership is currently supported only in the US.
- Adobe Advertising Cloud
- AdRoll (via Integrations)
- Amazon Ads
- Google Marketing Platform
- Microsoft Ads
- Oracle DMP (BlueKai)
- Salesforce DMP (Krux)
- The Trade Desk
- Verizon Media
Note: Contact email@example.com to enable integration with platforms via LiveRamp.