Blueshift supports several built-in rich push message formats for both iOS and Android apps. In order to use these, we recommend using our Android SDK or iOS SDK along with the Push Studio rich push authoring environment. Setting up Rich push messages is easy with several rich push messages available for both iOS and Android apps that work out of the box.

The rich push formats include elements such as title, images, buttons and call to actions. You can use Liquid variables to personalize the push messages to each user including user attributes, as well as dynamic content recommendations.

In order to setup a rich push template, you would first need to setup basic settings including:

• Template name
• Recommendation type name for dynamic push templates
• User to preview the dynamic push message

• Plain Text: A plain text message includes a text field. You can use dynamic liquid variables like {{user.firstname}} or {{products[0].title}} to personalize your push message to the user. This format is available on both iOS and Android devices.

• Title + Content: This format allows you to add a title and a content field. You can use dynamic liquid variables like {{user.firstname}} or {{products[0].title}} to personalize your push message to the user. This format is available on Android only.

• Rich push with image: This format allows you to add a title and an image. You can use dynamic liquid variables like {{user.firstname}} or {{products[0].title}} to personalize your push message to the user and use static or dynamic images like {{products[0].image}}. This format is available on both iOS and Android.

• Rich push with action buttons: This format allows you to add a title, image and action buttons. You can use dynamic liquid variables like {{user.firstname}} or {{products[0].title}} to personalize your push message to the user and use static or dynamic images like {{products[0].image}}. This format is available on both iOS and Android.

• Dialog box with buttons: This format allows you to add a title and content along with View/Dismiss action buttons. You can use dynamic liquid variables like {{user.firstname}} or {{products[0].title}} to personalize your push message to the user. This format is available on both iOS and Android.

• Animated/Non-animated image carousel: This format allows you to add a title and rotating/non-rotating image content. You can use dynamic liquid variables like {{user.firstname}} or {{products[0].title}} to personalize your push message to the user and use static or dynamic product images like {{products[0].image}}. This format is available on both iOS and Android. Note: The image formats should be in a 2:1 aspect ratio for them to render correctly.

You can include Rich push templates in campaign journeys, use them for a/b tests and get detailed reporting statistics including:

• User sends: Number of messages sent
• Clicks / Unique clicks: Number of clicks or unique clicks by users
• Orders: Number of orders attributed to the push campaign
• Bounces: Number of push messages that failed to deliver.  This can occur if a user has turned off push messages or uninstalled the app.