Campaigns

With Blueshift, you can combine real-time dynamic user-segmentation with hyper-personalized content, to execute campaigns across multiple marketing channels. 

Blueshift's Campaign Builder supports the following automated and adhoc campaign types:

Campaign Type Definition Key Features Example Campaign Types Required Components
Event Triggered Campaign based on a single event that triggers a series of messages spread out over time
  • Runs every time an event occurs
  • Can also be triggered through an API call instead of an event
  • Create multi-step, multi-channel journeys with complex conditional filters
  • Welcome Series 
  • Post Purchase
  • Password Reset (API triggered)
  • Order Confirmation (API triggered)
  • Single triggering Event
  • Template
  • Recommendation algorithm (optional)
  • User API Key (API triggered)
  • JSON (API triggered)
  • Campaign (API triggered)
Segment Triggered Campaign based on users entering a segment with multiple conditions (events, attributes, messaging history, etc.)
  • Segment refreshes and evaluates users every 3-5 minutes
  • Create multi-step, multi-channel journeys with complex conditional filters
  • Birthday reminder 
  • Reactivation 
  • Engaged/Active Users
  • Segment based on  event, user, messaging, etc.
  • Template
  • Recommendation algorithm (optional)
 
Campaigns that are sent on a repeating schedule at a specific time
  • Single touch on a single channel only
  • Weekly Newsletter 
  • Top trending products newsletter

 

  • Segment based on  event, user, messaging, etc.
  • Template
  • Recommendation algorithm (optional)
One Time Campaigns sent once at a specific date and time  
  • Single touch on a single channel only
  • Marketing 
  • Holiday promotion

 

  • Segment based on  event, user, messaging, etc.
  • Template
    • Recommendation algorithm (optional)

 

Live Content Campaigns allows for targeting based on real-time user behavior
  • The website/app marks one or more "slots" on web pages/screens where dynamic content is inserted from Blueshift's Live Content APIs for personalizing the user's experience
 
  • Segment based on event, user, messaging etc
  • Template
  • Recommendation algorithm (optional)
  • Campaign priority 

 

Interested in learning more? Sign up for our Blueshift Fundamentals course.
This course is designed to teach fundamental concepts of Blueshift followed by hands on exercises in a simulated Blueshift instance. 

 

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